- A CREATIVE BRANDING + DESIGN COMPANY
WORK
SERVICES
logo design
brand design
editorial design
promotional design
retail design
signage
illustration
website design
ABOUT
SPOTLIGHT
CONTACT
- A CREATIVE BRANDING + DESIGN COMPANY
WORK
SERVICES
logo design
brand design
editorial design
promotional design
retail design
signage
illustration
website design
ABOUT
SPOTLIGHT
CONTACT
Logo Design Brief
Logo Design Brief
Please complete the form below
GENERAL INFORMATION
Name
*
First Name
Last Name
Email
*
Phone
*
Best contact number.
(###)
###
####
Business Address
*
Address 1
Address 2
City
State/Province
Zip/Postal Code
Country
Company Name for Logo
*
Company Tagline
EX: industry, home city, established year, slogan, one-line description, call to action.
Logo Uses
*
How will you be using your logo?
web
social media
business cards
letterhead
email signature
signage
product packaging
advertisements
promotional items
watermark
BRAND DEVELOPMENT
What does your Company do?
Briefly describe the services/products your company offers,
Target Audience
Competitors
Brand Personality
Describe your brand personality and how you want it perceived.
Company Values
Briefly describe the beliefs, philosophies, and principles that drive your business.
DEFINE COMPANY ATTRIBUTES
Evaluate your brand identity.
Classic vs. Modern
*
100% Classic
Mostly Classic
Balanced
Mostly Modern
100% Modern
Mature vs. Youthful
*
100% Mature
Mostly Mature
Balanced
Mostly Youthful
100% Youthful
Feminine vs. Masculine
*
100% Feminine
Mostly Feminine
Balanced
Mostly Masculine
100% Masculine
Playful vs. Sophisticated
*
100% Playful
Mostly Playful
Balanced
Mostly Sophisticated
100% Sophisticated
Economical vs. Luxurious
*
100% Economical
Mostly Economical
Balanced
Mostly Luxurious
100% Luxurious
Geometric vs. Organic
*
100% Geometric
Mostly Geometric
Balanced
Mostly Organic
100% Organic
Abstract vs. Literal
*
100% Abstract
Mostly Abstract
Balanced
Mostly Literal
100% Literal
LOGO DESIGN
Logo Types
*
Select the type of logo that best suites your company.
LETTERMARK | font-based - brand initials (EX. NASA)
WORDMARK | font-based - focus on business name (EX. Google)
BRAND MARK | icon-based - recognizable imagery (EX. Apple)
ABSTRACT MARK | icon-based - abstract imagery (EX. Adidas)
MASCOT | icon-based - illustrated character (EX. KFC)
COMBINATION MARK | font + icon based (EX. Burger King)
EMBLEM - font inside icon or symbol (EX. Starbucks)
Logo Styles
Classic
Retro
Modern - Flat Design
Handcrafted
Minimalism
Are there any specific icons or imagery you want incorporated in your logo design?
What do you like/dislike about your current logo?
Color Identity
Select any colors you want to use in your logo.
RED | power, passion, importance
ORANGE | playfulness, friendliness, vitality
YELLOW | happiness, optimism, approachability
GREEN | nature, growth, stability
BLUE | serenity, trust, friendliness (light shade), professionalism (dark shade)
PURPLE | luxury, royalty, creativity
PINK | youth, innocence, femininity
BROWN | rusticity, sturdiness, masculinity
BLACK | dominance, sophistication, edginess
WHITE | cleanliness, health, purity
Comments
Thank you!
